Strategic Planning for Tangbuy Shopping Festival Events
Professional e-commerce operators understand that successful cross-border shopping campaigns require meticulous planning. TheTangbuy spreadsheet serves as the foundation for structuring an effective promotional strategy containing several core components:
- Engaging campaign theme
- Curated product selection
- Multi-tier discount structureIntegrated marketing channels
- Detailed budget allocation
- Comprehensive KPIs
- Curated product selection
TheTangbuy coupons system offers versatile incentive tools that significantly boost conversion rates when implemented properly:
| Coupon Type | Application | Effectiveness |
|---|---|---|
| Threshold vouchers (e.g. Spend $100 save $20)Increase average order value | Medium-High impact | |
| Percentage discounts (e.g. 25% off single item) | Clear inventory | High impact |
| Bundle promotions (Buy X get Yfree) | Cross-selling | Varies by combination |
Digital Channels
- Push notifications in Tangbuy app
- Personalized email sequences
- SMS messaging for flash sales
- Social media platforms (Facebook, Instagram, TikTok)
Partnership Channels
- CTR:0.5–3.5%，click rate truth marketing
- Redemption Rate：:80%+industry leading performanceIncrementally Revenue:45~75%（voluntary target attribution
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