Tangbuy, the leading cross-border shopping platform, consistently attracts global shoppers through creative marketing initiatives. The platform's e-commerce operations team leverages spreadsheet-based planning and multi-channel promotions to deliver impactful sales campaigns that boost both conversion rates and customer loyalty.
Strategic Planning with Tangbuy Spreadsheets
The foundation of every successful campaign lies in meticulous preparation. Tangbuy's operations team utilizes spreadsheets to organize all promotional elements:
- Campaign Theme:
- Product Selection:
- Discount Structure:
- Omnichannel Promotion:
- Budget Allocation:
- Performance Metrics:
- Product Selection:
Smart Coupon Strategy for Maximum Engagement
Tangbuy coupons form the core of customer acquisition and retention efforts with creative implementations:
- Threshold Discounts:
- Percentage Offers:
- Bundle Deals:
- New Member Rewards:tangbuy.vip
- VIP Specials:
- Percentage Offers:
Multi-Channel Distribution System
Coupons reach customers through numerous touch points:
Email Sequences
Personalized coupon delivery based on browsing history
Mobile Notifications
Geo-targeted alerts for time-sensitive offers
Social Media Drops
Limited-quantity coupons on Twitter/Facebook
Performance Optimization Cycle
The team regularly evaluates campaign metrics through:
| Metric | Measurement Tool | Optimization Action |
|---|---|---|
| Click-Through Rate | Google Analytics | Ad creative refinement |
| Coupons | Internal Tracking System | CTA button placement tests |