Strategic Planning for High-Conversion Promotions
TangBuy platform operators leverage data-driven spreadsheets
TangBuy Coupon Mechanics That Drive Engagement
A sophisticated coupon system
| Coupon Type | Deployment Example | Conversion Lift |
|---|---|---|
| Spend & Save | "Save $20 on $150+ orders" | 28% higher AOV |
| Limited Duration Percent-Off | "48-hour 30% flash sale" | 4x urgency conversions |
| Bundle Incentives | "Buy 3 get 1 skincare set" | 12% incremental units |
Campaign Execution Across Digital Touchpoints
Measuring Success: TangBuy KPI Framework
Post-campaign analytics assess multiple dimensions:
- Incremental Revenue: Tracking uplift compared to non-promotion periods
- Coupon Redemption Funnel: Analyzing drop-offs between distribution and application
- New vs. Repeat Customer Behavior: Segment-specific metrics to understand traction
- Marketing Efficiency Ratio: Calculating CAC against 6-month LTV improvements
This structured approach allows TangBuy specialists to refine subsequent promotions, continually optimizing average order values